Vertical vs Horizontal format - how does it affect ad filmmaking?

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer's attention span - four ad-filmmakers tell us....Read more

Vertical vs Horizontal format - how does it affect ad filmmaking
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What consumers want

She made her name with great TV programming hits; went on to make feature films and has now turned her energy to digital video with ALTBalaji. In her keynote session, Ekta Kapoor describes her journey and what she has learnt of audience expectations from one screen to the next.

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  • Ekta Kapoor

    Balaji Telefilms